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Grant Fuhr teams up with Pepsi for bizarre Edmonton Oilers-themed partnership

Preston Hodgkinson
Preston Hodgkinson
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Apr 20 2025, 4:47 pm
Grant Fuhr teams up with Pepsi for bizarre Edmonton Oilers-themed partnership
@pepsicanada/Instagram

Edmonton Oilers fans enjoying the Stanley Cup Playoffs may have to do so with orange Pepsi.

The popular soft drink company has altered the colour of their flagship soda in the Alberta capital to line up with the Oilers’ iconic orange. To help spread the message to as many Oilers fans as possible, Pepsi has teamed up with legendary goaltender Grant Fuhr.

The Hall of Famer took to social media last week to announce the partnership.

“To celebrate the 2025 playoffs and stand alongside Edmonton Oilers fans, weā€™re changing our iconic cola colour to ORANGE in Edmonton,” Fuhr said in a post to X.Ā 

The partnership between Fuhr and Pepsi was a calculated one, as the former Oilers goalie has a history with the company. Back in 1989, Fuhr signed a deal with Pepsi that would have required him ot feature the soda’s logo and colours on his gear. However, the NHL refused to let him do so, resulting in a missed business opportunity for the Spruce Grove native.

Now, 36 years later, the two sides have finally come full circle on another partnership that is looking a tad bit more promising than the first. Pepsi Canada poked fun at that previous partnership in a post to their Instagram account as well.

“Grant Fuhr famously inked a deal to wear Pepsi colours on his goalie pads in ā€˜89,” the post read. “Now, alongside Edmonton fans and the legend himself, weā€™re flipping the script by changing our iconic cola colour to Orange.”

 

View this post on Instagram

 

A post shared by Pepsi Canada (@pepsicanada)

While creative, this kind of marketing strategy may be just a tad too late for the Oilers. Orange is still a pivotal part of Edmonton’s brand, but the team moved away from that colour as a primary after bringing back their iconic royal blue jerseys in 2022.

Nonetheless, it will be yet another unique way for fans throughout the city to show their support for the Oil as they prepare for what is, hopefully, another long playoff run.

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