After closing its last Canadian outlets this past November, Forever 21 will soon become operational again in Canada.
Forever 21 is relaunching an international online store, targeting consumers in Canada, Asia, Latin America, and the Asia-Pacific region, in partnership with e-commerce platform Global-e.
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With the help of Global-e, Forever 21’s new site will support more than 95 currencies, more than 150 local and alternative payment methods, and will allow consumers to checkout and make returns in 21 different languages.
“E-commerce forms a large chunk of the profitable core of our operations and as part of our new global strategy,” says Forever 21 President Alex Ok. “Forever 21 will leverage Global-e’s technology to offer international customers an outstanding online experience. To engage digitally savvy consumers today, retailers need to invest in creating a unique online experience that speaks directly to the shopper.”
According to the press release, with Global-e as its platform, Forever 21 will now tailor its offering per market according to its marketing strategy and business goals, including running market-specific promotions as opposed to its static brick-and-mortar stores.
Founded in 1984, Forever 21, Inc., is headquartered in Los Angeles, California, and is known as a fast-fashion retailer of women’s, men’s, and kids’ clothing and accessories.
Forever 21 had 44 stores in Alberta, British Columbia, Manitoba, Ontario, Quebec, and Nova Scotia and had employed approximately 2,000 people.
The press release did not specify a date for when the new e-commerce website will be up and running.