Ready in a click: You can now put on virtual makeup for video meetings

Jul 19 2023, 7:30 pm

If you’ve ever felt short on time to get ready and put on makeup for a video meeting, there’s a new way to help you look presentable, and all it takes is a click of a button.

Cosmetics giant Maybelline has introduced its Maybelline Beauty App in Microsoft Teams, allowing users to change their personal style quickly and conveniently.

makeup

An example of what the Maybelline Beauty App looks like in Microsoft Teams. (Microsoft Teams)

“The virtual makeup looks to provide a low-barrier way to try out different styles with the goal of democratizing makeup and empowering people with self-confidence, especially at work,” said Maybelline in a release.

The program is powered by Modiface AI and was developed in partnership with the Geena Davis Institute on Gender in Media to ensure diverse representation in the various looks provided.

According to Maybelline, the “virtual makeup bag” allows users to choose up to 12 makeup looks that complement their natural look and style.

Each look also breaks down what products were used so that folks can recreate them in real life.

The looks range from natural and soft, with neutral tones, to more dramatic, with bold red lips and smokier eye shades.

“Maybelline’s mission is to give everyone self-confidence to express their beauty. Whether you are working in-person or virtually, feeling good about yourself can help put your best foot forward,” said Trisha Ayyagari, global brand president of Maybelline New York, in a release.

“That’s why we partnered with Microsoft Teams to develop virtual makeup looks – now even on the busiest day, you can put makeup on with just a click. We hope we make people’s lives a little easier.”

The Maybelline virtual makeup option is now available globally for Teams video calls to those with a Teams enterprise license.

If you want to use the app on your Microsoft Teams account, you simply need to click “join meeting,” then “video effects,” click “more video effects,” scroll down to the right pane and select “Maybelline” under the “Filters” category, and then click on your favourite look.

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