Justin Bieber’s dad is now a reality TV star

Sep 10 2026, 2:30 pm

Justin Bieber’s dad, Jeremy, has just one question to answer this month: are you faithful or are you a traitor?

That’s because Jeremy Bieber is set to make his TV debut and compete on the fourth season of the hit Canadian Screen Award-winning reality show, The Traitors Canada.

It premieres Sept. 21 on CTV and Crave, with French-Canadian actress Karine Vanasse returning as host. While the U.S. version of The Traitors famously unfolds in the stunning Scottish Highlands, the Canadian edition takes place in the historic Manoir Rouville-Campbell in Quebec.

The show sort of works like a murder mystery, except nobody actually dies (well, maybe of humiliation). Twenty-two contestants are divided into two groups: the Faithfuls and the Traitors. The Faithfuls must work together to figure out which of their fellow contestants are secretly Traitors before they’re banished from the game.

Jeremy Bieber will enter the manor with a rather amusing resume. According to Bell Media’s press release, his occupation is listed as “Strategic Advisor/The Biebers’ Dad.”

If Jeremy successfully makes his way to the end, he could walk away with up to $100,000 in cash — which, for context, is a mere 0.05 per cent of his son’s estimated $200-million fortune.

Joining Jeremy in the deception manor (and no doubt asking him a dozen questions about his famous son) are a Christmas tree salesman, two fabulous drag queens, a medium, a couple of lawyers, and other reality stars from Big Brother Canada and Survivor.

Justin has been keeping busy on Instagram lately, so who knows if he’ll carve out time each week to cheer on his ol’ pop.

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