Canadian Tire turns Hudson Williams' viral bag into a Christmas ornament
A seemingly ordinary reusable bag from Canadian Tire became an unlikely fashion sensation this summer, thanks to Heated Rivalry star Hudson Williams.
Now, the viral plaid bag is getting the ultimate holiday glow-up after turning into a Christmas ornament.
Allow us to explain the lore.
The Heated Rivalry fandom went into a frenzy after Williams was spotted carrying the black-strapped plaid bag (say that 10 times fast) while strolling through Toronto with his co-star Connor Storrie back in August.
And just like that, a humble shopping bag became Canada’s latest It bag.
After Hudson Williams was spotted with a Canadian Tire bag, it sold out at most Greater Toronto Area store locations.
Now, Canadian Tire has announced 100% of Canadian Tire Corporations net proceeds from every bag sold since August 1 will be donated to Canadian Tire Jumpstart Charities, which helps kids access sports and physical activities (via canadiantire)
ā Hudson Williams Online (@hudsonwonline) August 14, 2026
Williams was photographed many times with the bag, sending fans scrambling to get their hands on one. The frenzy reportedly became so intense that the $1.99 bag reportedly sold out at several locations.
Fast forward a few months later, and the giant retailer is striking while the iron is hot this holiday season.
Just in time for Christmas, the company has released a miniature version of the bag, dubbed the Canvas Canadian Tire Plaid Tote Bag Ornament.
“Viral plaid bag design captures the Canadian ‘It’ Bag shopping staple, adding a touch of iconic Canadian charm to your holiday decor,” reads the product description on Canadian Tire’s website.
Fans are already loving it and marveling at how “the Hudson Williams effect is real” on X.
Apparently this year, Canadian Tire is selling a Christmas Ornament version of the Canadian Tire bag?
Imagine being so iconic that something you were seen casually carrying not only sells out but gets turned into a Christmas Ornament. ššš
The Hudson Williams Effect is real! https://t.co/GaQXuCRbnP
ā BareyKurkeĀ³ (@_BareyKurke) October 28, 2026
If you’d like to get your hands on one, the ornament is available online and at select stores for $7.99 plus tax.
Of course, its popularity means you might have to do a little hunting to find one, according to users on X.
“It is so adorable, but my store is completely sold out,” wrote @grey_v15108.
“It’s SOLD OUT here too uggggh it’s iconic,” wrote @STSC488375.
The ornament is 9.5 centimetres tall and made out of glass, so be careful not to drop it ā this is pop culture history you’re dealing with here!
If you’re hoping to snag one (or two or three, just in case), check your nearest Canadian Tire for availability or place an order online before this little trinket becomes another sold-out sensation.