Earlier today, WestJet announced plans to launch a new, ultra-low-cost carrier (ULCC) in Canada.
According to a release from the company, the initial fleet will be comprised of 10 high-density Boeing 737-800s and is expected to begin flying toward the end of 2017.
“We have built WestJet from its low-cost, regional roots into a renowned, international airline with service to 21 countries and today it’s all about disrupting at the price-sensitive end of the market,” said Clive Beddoe, co-founder of WestJet and Chair of the Board of the Directors. “Launching a ULCC will broaden WestJet’s growth opportunities and open new market segments by offering more choice to those Canadians looking for lower fares.”
“The worldview on low-cost airlines has changed since the launch of WestJet in 1996 and we are responding,” commented Gregg Saretsky, WestJet President and CEO. “The complete unbundling of services and products in order to lower fares for the price-sensitive traveller has created the ULCC category and our new airline will provide Canadians a pro-competitive, cheap and cheerful flying experience from a company with a proven track record.”
In 2017, WestJet has flown 57,116 scheduled flights and recorded an on-time performance of 74.8%
Their new ultra-low-cost carrier is expected to provide Canadians with a no-frills, lower-cost travel option.
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