Auston Matthews has been an easy sell for hockey fans ever since being drafted first overall in the NHL Draft two years ago.
Scoring four goals in his NHL debut, the 2017 Calder Trophy winner signalled his arrival to the league right away. The Arizona native added another feather in his cap this season, as the NHL revealed that the Maple Leafs star had the top selling jersey in 2017-18.
Matthews overtook Sidney Crosby, who was the 2016-17 leader. Connor McDavid, who won his second-straight scoring title, finished third.
There were five newcomers to the list, in Marc-Andre Fleury, Mats Zuccarello, TJ Oshie, Jack Eichel, and Andrei Vasilevskiy.
Jersey sales were tabulated from the Fanatics network of ecommerce sites, including Shop.NHL.com, NHLShop.ca, and Fanatics.com, during the regular season.
Here’s the full list:
1. Auston Matthews, Toronto Maple Leafs
2. Sidney Crosby, Pittsburgh Penguins
3. Connor McDavid, Edmonton Oilers
4. Marc-Andre Fleury, Vegas Golden Knights
5. Henrik Lundqvist, New York Rangers
6. Alex Ovechkin, Washington Capitals
7. Mats Zuccarello, New York Rangers
8. Patrick Kane, Chicago Blackhawks
9. Jonathan Toews, Chicago Blackhawks
10. Vladimir Tarasenko, St. Louis Blues
11. Patrice Bergeron, Boston Bruins
12. T.J. Oshie, Washington Capitals
13. Jack Eichel, Buffalo Sabres
14. Andrei Vasilevskiy, Tampa Bay Lightning
15. Evgeni Malkin, Pittsburgh Penguins