The Weeknd ends collaboration with H&M following 'racist' advertisement

Jan 9 2018, 7:08 am

The Weeknd has ended his menswear collaboration with H&M following the company’s questionable decision to use a black child to model a sweatshirt that read “coolest monkey in the jungle” on their UK website.

On Monday, the Toronto-based R&B star said that he would no longer be working with the clothing giant due to the insensitivity and racial undertones construed by the ad.

“Woke up this morning shocked and embarassed by this photo. I’m deeply offended and will not be working with @hm anymore…” The Weeknd said in his tweet.

The picture has been criticized on social media for being racist and tone-deaf because it was modelled by a black child.

Hip-hop stars Questlove and T.I. also chimed into the conversation.

H&M has since apologized for the advertisment.

The Weeknd announced his now terminated spring collaberation with H&M back in 2016.

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