The GMC Hummer EV pickup truck is making a debut at the Calgary Stampede this year

The Calgary Stampede is back in full swing this year from July 8 to 17.

You can enjoy the “Greatest Outdoor Show On Earth” from the Stampede Rodeo, midway rides, live music, and the food. However, you won’t want to miss the iconic Stampede Parade which will kick off on July 8 led by actor Kevin Costner and will feature the debut of the revolutionary GMC Hummer EV pickup truck — see it Crab Walk at the parade.

The GMC Hummer EV in the Calgary Stampede parade (GMC)

GMC is one of the major sponsors of the Calgary Stampede and has been a proud partner since 1986. This year, they are celebrating the expansion of their partnership by renaming the Grandstand, GMC Stadium. 

The GMC Stadium (GMC)

If you’re planning to attend Stampede this year, you must visit GMC’s displays to see the full AT4 lineup — yes trucks and SUVs, but you must check out the Sierra 1500 AT4X, Sierra 1500 Denali Ultimate, and the all-electric Hummer EV pickup truck — explore the vehicles inside and out in person. 

Sierra 1500 Denali Ultimate (GMC)

While you’re there, check out the GMC 180-degree photo booth experience to get your interactive photo taken and to be in with a chance of winning daily prizes from July 7 to 16 (we encourage you to see a brand ambassador on-site for more details and for full rules and regulations). In addition, they have family-friendly games such as the disc drop and horseshoe toss on-site. And, last but not least, you can enter the Match and Win contest for your chance to win a new GMC vehicle. For full contest rules and regulations, click here.

GMC

To learn more about GMC and explore their products, visit gmccanada.ca