Calgary-based mismatched sock designer Friday Sock Co. unveiled a new sock design Wednesday, with all of the proceeds from sales going to Canadian food banks.
In an email sent out to subscribers, the company stated “we designed a pair of socks to help some of the most vulnerable during the coronavirus pandemic.”
Friday Sock Co. Owner Adam Thompson said, in an email to Daily Hive, that he wanted to do something that would both help out those who are doing good for Canadians, as well as bring some joy to an otherwise bleak situation.
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“We just wanted to find a way to help during this incredibly difficult time while also making light of a horrible situation. Everyone has been impacted, but no one potentially more than those who already utilize services such as the Food Bank,” said Thompson in the email.
“We wanted to make a design that people would love, share, and ultimately purchase. 100% of the profits generated from this design will go to help those who need it most.”
The design features hand sanitizers and rolls of toilet paper on a purple fabric. The socks are available for pre-order in men and women’s sizes, and are expected to ship in April.
You can preorder your pair here.