Arlene Dickinson's Twitter challenge prompts $110,000 in donations for the Calgary Food Bank

Apr 7 2020, 4:54 pm

One of Canada’s most prominent businesswoman is doing big things for the Calgary Food Bank.

Investor and author Arlene Dickinson started a Twitter challenge that has seriously taken on a life of its own.

Dickinson spearheaded a donation initiative for the Calgary Food Bank, and today, it officially reached $110,000 in donations.

The Dragons’ Den television personality showed her true blue philanthropist colours when she started a retweet challenge on April 5 with the help of Mayor Naheed Nenshi.

She pledged to donate $1 to the Calgary Food Bank for every retweet of the launch video up until $10,000.

That post has since been retweeted over 11,000 times and has compelled tons of people to donate their own money to the local food bank.

Dickinson’s new goal for the initiative is $200,000, an equivalent of $1 million worth of grub for the food bank.

If you’re interested in donating yourself, head here.