One of Canada’s most prominent businesswoman is doing big things for the Calgary Food Bank.
Investor and author Arlene Dickinson started a Twitter challenge that has seriously taken on a life of its own.
Dickinson spearheaded a donation initiative for the Calgary Food Bank, and today, it officially reached $110,000 in donations.
The Dragons’ Den television personality showed her true blue philanthropist colours when she started a retweet challenge on April 5 with the help of Mayor Naheed Nenshi.
She pledged to donate $1 to the Calgary Food Bank for every retweet of the launch video up until $10,000.
In times like these, the generosity and community-minded spirit of Calgarians is needed more than ever.
Every $1 in donations buys $5 in food. https://t.co/oO1EjNM89O
— Naheed Nenshi (@nenshi) April 6, 2020
That post has since been retweeted over 11,000 times and has compelled tons of people to donate their own money to the local food bank.
Update on @CalgaryFoodBank We are at $110k raised as of this morning. WOW! Mayor @nenshi this is fabulous news. Let’s keep it going and get to 200k! That would be 1 MILLION dollars worth of food we have made available through this!! Donate if you can here: https://t.co/oC2O5xaM9X
— Arlene Dickinson (@ArleneDickinson) April 7, 2020
Dickinson’s new goal for the initiative is $200,000, an equivalent of $1 million worth of grub for the food bank.
If you’re interested in donating yourself, head here.