How women’s networks differ from men’s network – what you need to know for business success

The time for women in business is now, according to one of the “Smartest Women on Twitter”. Kelly Hoey shares her insights about building and maintaining relationships online in the first interview of the second series from Tarah Talking Tech, entitled Why Money Matters.

With an extensive following on LinkedIn, Twitter and Google +, Kelly is an expert on online networking. Fast Company says Hoey is one of 25 of the Smartest Women On Twitter and Forbes lists Kelly as an Up and Comer: One of 100 Innovators and Women Over 40 to Watch.

So what is her secret? Keep your eye on the prize, she advises. “What’s your goal and what’s the image that you’re projecting? What are the credentials and expertise you want to share with the world?”

And be aware of how men’s networks and women’s networks differ. “Women have a very narrow and deep network, and men are associated with a very broad and shallow network.” While Kelly says you need both types of networks, she emphasizes that the broad and shallow network often allows for more opportunities. Men are typically more likely to cast a net out than women are. Kelly advises women, “If it’s a business opportunity, throw it out there!”

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To catch more insights and tips from Kelly and other fascinating women in tech, head over to Tarah’s website TarahTalkingTech.com