After selling more than $1 million worth of face masks to help save the Vancouver Aquarium, followed by artwork in support of the Greater Vancouver Food Bank, the Vancouver Whitecaps are putting their superhero cape on again.
This time? Beer.
Ah, beer. The cause of and the solution to all of life’s problems.
(Kidding, of course.)
But the Whitecaps’ collaboration with Phillips Brewing is no joke, as 100% of proceeds from the new “Village Hero” limited-edition craft beer sold will be donated to the Greater Vancouver Food Bank.
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The Village Hero was inspired by the Whitecaps’ “It takes a village” art pieces by internationally recognized local artist Carson Ting, celebrating frontline heroes. That campaign has raised over $128,000.
“We are so excited to be able to help out and bring beer to the party that the Whitecaps and Carson Ting have started with the It Takes a Village project,” said Matt Phillips, owner of Phillips Brewing. “The Village Hero craft brew is bright, crisp and refreshing. It has all the hops and flavour of an IPA but all the lightness and drinkability of a blonde ale or an American wheat ale. Cheers to the frontline heroes working to keep us safe.”
Village Hero beer can be purchased at select private liquor stores (full list here).
— Greater Vancouver Food Bank (@VanFoodBank) June 12, 2020
“We are so proud of our partners at Phillips Brewing. This organization personifies the community spirit of Vancouver; from creating PPE and hand sanitizer as this pandemic unfolded to helping our city salute our frontline heroes and feeding our most vulnerable citizens. It’s so inspiring,” added Whitecaps CEO Mark Pannes. “To build upon the incredible piece by Carson Ting and produce this limited-edition craft beer to support the food bank shows how innovative and engaged they are.”
The Whitecaps, by the way, will be the first pro sports team in Vancouver to return to play this summer. MLS is staging a World Cup-style tournament, beginning on July 8, being held entirely at ESPN’s Wide World of Sports Complex at Disney World in Orlando. The Whitecaps have been drawn into a group that features Seattle, Dallas, and San Jose.
Daily Hive is a proud media partner of Vancouver Whitecaps FC