Whistler Blackcomb announced their first quarter results and say they’re on their way to the having a record ski season along with having already broken visitor records.
As of February 8, the resort has seen 1.14 million visitors for the year, which they say represents the highest number of visitors in their history, as well as a year-over-year increase of 21%.
As of December 31, 2015, there were 544,000 visitors over a three month period with per-visit revenue topping out at $122.59, slightly down from last year’s $123.90. The decrease was attributable to fewer people renting ski equipment, since there was an increase in regional visitors versus destination visitors. Regional visitors tend to spend less money, according to Whistler Blackcomb.
“Increased guest visitation from both our regional and destination markets combined with strong spending in our ancillary businesses contributed to our record financial results,” Whistler Blackcomb CEO David Browlie said in a statement.
“Since December 31, 2015, our strong visitation momentum has continued and I am pleased to report that we have welcomed the highest total visits in our history for the year to date period.”
So far, strong visitor numbers have continued and are on-track to break last years’ second quarter results.
The increase in visitors is attributed largely to the Christmas holiday period and a strong early season. Total revenue for the first quarter was $66.7 million, representing an increase of more than 22% over last year.
The resort is planning on investing $8 million into “growth projects” such as upgrading the Garibaldi Lift Company restaurant, enhancing the ski and snowboard learning terrain, and adding summer hiking trails. There will also be a new glacier-view sightseeing deck connected to the Roundhouse Lodge on Whistler Mountain.