The rules of the Vote Slapshot Challenge are simple: put on your favourite team’s jersey (or other piece of Canadian clothing), commit to vote in the upcoming federal election, take a slapshot and nominate three of your friends.
Created by Vancouver’s Michael Taylor, the Challenge was inspired by the popularity of campaigns like the ALS Icebucket Challenge. Troubled by the low voter turn out at the last election, Taylor thought the challenge would be a good way to use social media to encourage people to vote.
“[It] seemed to just make sense, as a fun thing to watch other people post on social media and be creative with,” Taylor told Vancity Buzz. “And of course, as Canadians, hockey is our sport.”
With just 40% of people between the ages of 18 to 35 voting in the previous federal election, Taylor says something has to change. With so much potentially riding on the outcome, he hopes the challenge will help make that difference.
“This election is important for young Canadians, and Vancouverites in particular,” he said. “Issues like climate change, cost of living, and housing affordability matter to most Millennials, and by not voting we’re not holding politicians accountable to our interests, or being seen as serious stakeholders when it comes to public policy.”
More information on the Vote Slapshot Challenge can be found online.