Vancouver-based Vision Critical selling off research consulting division

Vancouver-based customer intelligence software company Vision Critical announced that they’re selling off their research and consulting division to MARU Group, a customer intelligence information and insight services firm. All 160 employees involved in that division will retain their roles in a new company called MARU/VCR&C.

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Vision Critical is considered one of the most successful tech companies in Vancouver and all of Canada.

By getting rid of their research and consulting division, the company says they can now full focus on evolving their customer intelligence software.

“This transaction enables Vision Critical to deliver a more comprehensive, integrated customer intelligence platform for our customers and upon which strategic partners like MARU/VCR&C will deliver a complete, world-class research consulting experience,” says Vision Critical CEO Scott Miller in a statement.

Many well-known companies use Vision Critical’s customer software, including Adobe, DEWALT, and Univision Communications Inc.

The deal is expected to close in the first quarter of 2016, subject to conditions.