Vancouverites Invited to Participate in City’s First-Ever Tourism Master Plan

Dec 19 2017, 3:19 pm

Development of Vancouver’s first-ever Tourism Master Plan is well underway, and Vancouver residents are being asked to share their opinions and ideas for the future of tourism in the city via a short survey (

“People who care about the tourism industry, and those who care about Vancouver and its future, get to have a say,” says Rick Antonson, president and CEO of Tourism Vancouver. “We have a chance to influence what happens 20, 30 years down the road. And we should be aware of that now, because the future of Vancouver depends on what we plan – or don’t plan – today.”

To encourage Vancouverites to participate in the survey, Antonson and Richard Cutting-Miller – executive vice-president of Resonance Consultancy, the firm stewarding the master plan process and writing the final report – appeared in a short film, which can be viewed at

“Many cities, provinces and entire countries have begun to recognize the importance and benefits of having a strong tourism industry, and the impact it makes on the economy and community in general,” said Antonson. “Vancouver’s Tourism Master Plan will help ensure the city not only remains competitive on the global stage, but also helps us plan for the kind of world-class destination we want to become over the next 10 to 20 years.”

The Tourism Master Plan will identify and articulate potential products, amenities, programming and experiences – along with corresponding policies and protocols – that will guide the long-term, sustainable planning and design of Vancouver and its neighbourhoods. The plan is a joint initiative between Tourism Vancouver, the City of Vancouver, Vancouver Economic Commission and the Vancouver Convention Centre.

“Travel and trade are intrinsically linked, and attracting visitors to Vancouver not only helps sustain one of the city’s largest industries but also serves to attract people, companies and investment from around the world,” says Resonance’s Cutting-Miller, who was an executive vice-president of the World Travel & Tourism Council for more than a decade.

“We are encouraging as many people as possible from both within and outside the tourism industry to participate in our online survey to gather their thoughts and ideas on how to develop the Vancouver experience,” says Antonson. “We also ask Vancouverites to forward the survey to their staff, colleagues, friends and family. Everyone who cares about our city should have their say in its future development.”

The anonymous online survey will be available until April 12 at Another incentive to take part: all respondents will be entered to win an iPad

DH Vancouver StaffDH Vancouver Staff

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