As one of the most multicultural cities in the world, Vancouver is a unique blend of Canadians from across the country (and new Canadians), all choosing to call this beautiful albeit rainy place home.
From the wide range of cultures celebrated across the city, to the grand mix of personalities (do you have more of a North Van or a Mount Pleasant vibe?), there’s nowhere on Earth quite like it. And that’s because of the unique blend of people that come together to make Vancouver and its unpredictable weather what it is.
As a whole, Canada stands as a shining example of openness in a world that can feel more and more closed off. Inclusivity is worth celebrating, right? And Smirnoff believes this, that’s why they’re raising a glass to Canadians, new and old, from all backgrounds, to celebrate the very reasons why they’re proud to call Canada home.
In Vancouver, this could be because your family is here, you’ve met amazing friends, or you’ve found a dream job. On top of that you could immerse yourself in nature every day, you go skiing every winter, and you love that the beach is always within walking (or biking) distance.
In celebration of the diversity and multiculturalism prevalent throughout the city we call home, Smirnoff created limited edition local bottles of Smirnoff as a testament to our amazing Canadian communities. That’s right, get ready to raise a glass to Vancouverites everywhere to celebrate the tapestry of our community through inclusivity and openness.
On that note, you can say cheers to the celebs who have been born or raised in our fine city: Ryan Reynolds, Seth Rogan, Alexander Ludwig, Emily Bett Rickards, and Carley Rae Jepsen. Because, why not?
Smirnoff hopes to continue to bring people from all cultures and traditions together. The campaign highlights the fun-loving spirit at the heart of Canada’s culture, inspired by those living here — AKA you.
To celebrate the launch of the Vancouver-themed bottles of Smirnoff and the uniqueness of Canada, we’ve included a culturally-inspired recipe that you can craft right at home.
- 1.5 ounces Smirnoff No. 21 Vodka
- 2 ounces Blue Curacao
- 1 ounce light cream
Put two or three crushed cubes of ice into a martini glass. Pour the blue curacao in over the ice, followed by the vodka, and top it all off with the cream.