Vancouver's support for front-line workers captured in new photography book

Nov 18 2020, 7:51 pm

A Vancouver-based photographer is using his skills to contribute to a good cause.

Jon Benjamin Photography has created a time capsule in the form of a 40-paged coffee table book, capturing images of Vancouverites supporting front-line workers in light of the pandemic. The book, titled 7 pm Cheer, follows the lockdown timeline from Phase 1 in mid-April to Phase 2 in June.

“I’ve been creative all my life,” says Jon Pesochin, founder of the studio, “and with time on my hands and so much suffering in the province, I wanted to use my skills to help others who needed it.”


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A post shared by Jon Benjamin Photography (@7pmcheer)

7 pm Cheer contains unique images with detailed commentaries written by Jon. It comes with no production or printing costs, made possible by a generous donation from the studio’s partnership with Ecstatic Design & Communication and Bond Reproduction.

The book is available for purchase on the studio website and can be found at various Indigo locations including Granville, Robson, Park Royal, Coquitlam, Langley, and Surrey. All proceeds are divided equally to go toward the Greater Vancouver Food Bank and BC Women’s Health Foundation’s COVID-19 Relief Fund.


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A post shared by Jon Benjamin Photography (@7pmcheer)

After only six weeks of sales, the book is already reaching 80% of its fundraising goal of $10, 000.

Images and further information on the book can be found on the 7 pm cheer Instagram page.

Sherry SunSherry Sun

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