We all knew this day was coming. Both The Vancouver Sun and The Province announced that they will implement paywalls for access to the newspapers online editions. This will start today. The papers will initially charge 99 cents per month for full access to their sites and iPad apps. Afterward, it will cost $7.95 per month or $79.50 per year for the Vancouver papers. The cost is low enough that it should not prohibit one from wanting to subscribe, however, only time will tell if this is a successful strategy.
An excerpt from The Vancouver Sun’s editor in chief Harold Munro:
A Note to our Readers:
With increasing economic pressure on media and the rising cost of gathering information, non-print subscribers who want unlimited access to The Vancouver Sun content online will now pay a nominal fee.
A growing number of major newspapers around the world, including the New York Times and London’s Times and Guardian, have adopted pay models for digital content. Today, The Sun follows suit.
This new “metered” system will help generate revenue to invest in the insightful, award-winning print and digital journalism expected from the biggest and best news team in Western Canada. We remain committed to investigative reporting and working to ensure transparency from governments and public agencies.
All our print subscribers will receive free, unlimited access to vancouversun.com and The Vancouver Sun’s mobile apps, included with delivery of their daily newspaper. Once registered, our customers can enjoy all digital content from any computer or mobile device, and join online conversations with journalists and other readers on a range of topics.
For readers who want a digital-only subscription, we are pleased to offer an introductory rate of just 99 cents per month. This provides unlimited access to vancouversun.com and Vancouver Sun apps from any smartphone or tablet. You, our readers, will continue to receive all the news, analysis, features, videos, photo galleries and other content from your favourite Sun journalists, as well as from other local, national and international sources.
Non-subscribers can still read our breaking news online, as well as up to 15 free articles every 30 days. An automatic message will appear on your screen when you have five free articles remaining, inviting you to subscribe. For more information about the digital access system, go to vancouversun.com/subscribe.
Read the rest at The Vancouver Sun
The question is will you pay for online news?
Image: Clayton Perry Photoworks