5 reasons to get stoked about Urban Decay's new freestanding store

Aug 15 2016, 5:21 pm

Hold still so you don’t smudge your mascara, Urban Decay is opening its first Canadian freestanding store at Metropolis at Metrotown on September 10.

The 632-square-foot retail space is like no other you’ve seen before. Walk in and relish over exclusive colourful makeup and boutique lifestyle products that you won’t find anywhere else, over-the-top fixtures, four makeup stations, and a massive tricked-out Urban Decay inspiration wall. Gaze at the gorgeous 100-inch custom nickel chandelier and an adorable life-sized dog statue, a symbol of the brand’s cruelty-free stance.

We’ve compiled a list of the top five reasons to get stoked for Urban Decay’s store launch in Metro Vancouver on September 10.

It’s a brand created by makeup junkies for makeup junkies

After having started as a small Indie cosmetics brand over 20 years ago, Urban Decay has since become a household name thanks, in large part, to their bestselling (and often-copied) Naked palettes. From its tongue-in-cheek names and insane shade range to its innovative, ultra long-lasting products, they’ve been shaking up the industry and exciting beauty junkies and makeup artists alike. The brand rocks a genuine attitude – one that you can easily identify with.

The store will offer exclusive products and first access to newness

The store has first access to all big Urban Decay launches that are bound to sell out, including exclusive products that you can only find in store. Fans are already anticipating the release of the brand’s new all matte eyeshadow palette, Naked Ultimate Basics.

It’s the first Canadian freestanding store and it’s on our turf

It’s always an exciting day when International brands decide to enter the Canadian retail market and even more so when they decide to set up shop in Vancouver. To put it in perspective, it’s only the third Urban Decay freestanding store in North America and it is at one of the city’s hottest shopping destinations – Metropolis at Metrotown mall.

The store will offer beauty with an edge makeovers

You’re already in love with Urban Decay’s beauty with an edge mantra, but now you can experience it when getting help from store staff.  They offer a wide variety of makeup services, from a master class that helps you take your skills to the next level, to a full monty service including lash application and contouring.

The grand opening will be epic

You can be part of Urban Decay’s first freestanding Canadian store launch by visiting its grand opening on September 10. It’s going to be a unique, one time only opportunity that you’ll never experience again. Activities will include:

  • A meet and greet with top Canadian influencers including @Ssssamanthaa@leighdickson, and @lolaliner.
  • The chance to win an epic, highly coveted UD vault valued at over $500.
  • Free gift cards valued up to $500 for the first 100 people to line up along with free stash bags for opening day with the purchase of only $75 or more.

Urban Decay Metrotown store opening

When: September 10

Where: Urban Decay Store and Atrium Court at Metropolis at Metrotown

Stay connected to Urban Decay on Facebook and Instagram.

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