TransLink releases branded face masks for sale online

TransLink has launched an upgraded version of its branded face masks for sale online.

The release follows its massive “Wearing is Caring” campaign in June, which urged passengers to use face masks and coverings on the public transit system. The initiative was a huge success, with 35,000 free masks handed out to riders.

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The newly launched masks are available on the TransLink store in packs of one, two, or four. Adult and kid-sized masks are available and each covering comes in a multi-colour or two-tone design with the bus, SkyTrain, SeaBus, and West Coast Express symbols.

TransLink’s two-tone face mask. (TransLink)

The masks are machine washable and include an internal pocket for filter sheets. They also include a structural upgrade over the free version by using an elastic ear hook as opposed to a drawstring cord.

TransLink says the masks are one-size fits most and that a portion of proceeds will be donated to the United Way. A select number of free branded masks are also still being handed out at transit hubs.

TransLink’s multi-coloured face mask. (TransLink)

Last month, TransLink CEO Kevin Desmond said that he wants “masks to become a regular part of our transit system.”

“As part of our Safe Operating Action Plan, we are recommending customers wear a face covering or mask while on transit or waiting for transit if they are able to do so,” he said in a statement. “If we can get to a point where most people on transit are wearing a face covering or mask, then it will be a safer experience for everyone.”

TransLink also recently announced that it would be increasing SeaBus capacity to improve physical distancing, bumping up weekday peak hour sailings to every 15 minutes.