Right now, online video makes up the majority of consumer traffic on the internet. Whether you’re watching a makeup demo on YouTube or catching up on your favourite Netflix show, you’re using video.
In fact, brands have even cited a 40% increase in purchases as a result of video content, and up to four times as many people would rather watch a video about a product than read about it.
If you’re interested in learning how you can use video to benefit your career, you’ll want to attend the second annual VidTalks Video Marketing Conference on April 18 at the Vancouver Convention Centre. You’ll get to hear over 15 experts from some of the world’s biggest companies sharing their knowledge about video marketing trends.
Plus, there’s going to be seven detailed VidTalk Sessions where you’ll get to hear expert opinions on video in specialized areas. We’ve rounded up the top three can’t-miss talks at this year’s Video Marketing Conference.
Learn what it takes to be a YouTuber
If you’ve been thinking of starting a YouTube channel but you’re unsure of where to begin, don’t worry, you’re not alone. You can find out more by attending ‘Customer Aquisition Through YouTube and Video Marketing’ with Sunny Lenarduzzi, Founder of YouTube for Bosses. You’ll also want to check out ‘Best Practices for Successful Video Marketing Campaigns in 2018’ featuring video gurus from HubSpot, Microsoft Vancouver, and Unbounce. This session will discuss an overall video marketing strategy consisting of all types of platforms (self-hosted, Instagram, and best practices).
Master Instagram video
VidTalk’s panel session on ‘Engaging Customers and Clients via Instagram Video’ includes Pink Orchid Studio, a group that went from being makeup artists to creators of an engaged Insta community all by sharing video (they’re now creating their own product line), founder of Hashtag Communications, Rachel David, Vancouver PR maven and co-founder of Talk Shop Media Sara Padidar, and content producer for Jim Pattison Broadcast Group, Amanda Breen. You’re sure to learn valuable tips after you hear this panel.
Get ahead of the curve with influencer marketing
Influencer marketing has quickly become one of the most cost-effective ways to connect with an engaged audience that’s interested in exactly what you have to offer. Attending the ‘Increasing Sales and Brand Awareness with Influencer Marketing’ session will allow you to learn from successful experiences and how to optimize collaborations with influencers. Hootsuite’s Alicia Taggio, Christine Tam of Best Buy Canada, Kevan O’Brien of LBC Studios, and Corrado Coia co-founder of the massive YouTube film festival, Buffer, will be sharing their insights.
Additional speakers confirmed include:
- Pamela Saunders, PR and social media at Microsoft Vancouver.
- Tina Stokes, account director at 6S Marketing.
- Amanda Breen, digital content producer at Jim Pattison Broadcast Group.
- Robin Panish, customer lifecycle marketing at Wistia.
- Flora Wang, sales engineer at HubSpot.
Visit VidTalks now for more information and to see the full speaker lineup.
Tickets for the event are on sale now via Eventbrite, and you can use the code DailyHive20 at the checkout to get 20% off registration. Students can use the code DailyHiveStudent for discounted passes at $99.
When: April 18
Time: 9:30 am to 5 pm
Where: Vancouver Convention Centre West – 1055 Canada Place
Price: $99 – $149 – Tickets available via Eventbrite
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Daily Hive is a proud media sponsor of VidTalks 2018