Tim Hortons' Roll Up To Win returns and it's all-digital this year

Feb 16 2021, 6:17 am

It’s winter in Canada, which means it’s time for Tim Hortons’ annual Roll Up To Win contest.

And this year, the magic of the roll is fully digital… and yes, it has a new name.

According to Tim Hortons, the new all-digital format also means a new prizing system that means every Roll is a winner.

“In this year’s newly named Roll Up To Win game, the dreaded ‘Please Play Again’ message has been retired and every Roll wins. Our largest prize pool ever includes exciting grand prizes, free coffees and donuts, and new this year, digital prizes like Tims Rewards points and subscriptions to popular streaming services,” says the coffee shop chain.

Along with its new digital format, this year, you can also earn Rolls by purchasing select cold beverages, breakfast sandwiches and breakfast wraps, in addition to purchases of hot beverages.

Tim Hortons introduced its digital contest for the first time last year due to the emergence of COVID-19.

“It became clear to us in the months that followed that the ongoing pandemic was likely to impact Roll Up again this year. As we began evaluating the plan for this year’s contest and making it our most exciting game ever, we focused on two ideas,” said Chief Marketing Officer Hope Bagozzi.

“First, the growth of Tims Rewards and the Tim Hortons app were clear signals to us that Canadians are ready for a fully digital Roll Up contest — and going digital opens up all kinds of new exciting possibilities to evolve the game. And second, we thought what better way to reinvent Roll Up than to retire ‘Please Play Again’ and make every Roll a win!”

Roll Up To Win kicks off on March 8 and runs through April 4, and you’ll need the Tims app to play.

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