Thousands of Tim Hortons and Burger King locations across North America will get an upgraded drive-thru experience with over 40,000 digital screens installed with “predictive selling.”
According to Restaurant Brands International Inc., more than 10,000 Burger King and Tim Hortons locations will be rolling out with new digital screens that can predict orders based on the weather, previous orders, time of day, and much more.
“Our guests have sought out our drive-thru lanes for our iconic food and beverages throughout the COVID-19 pandemic – even in the face of mandated dining room closures around the world,” said Jose Cil, CEO of RBI.
“We believe strongly that it is time to modernize our drive-thru lanes throughout the US and Canada to provide even better, quicker and contactless service for our guests. This includes presenting menu options on digital screens that are tailored for each guest, as well as integrating our loyalty program at the moment of ordering and providing remote, contactless payment to speed up our drive-thru lanes in the near future.”
They also have the ability to integrate loyalty programs that allow a more customized menu based on purchases made and redemption history. This would be made possible through scanning, Bluetooth technology, or near-field communication.
These new digital boards also have the “flexibility” to add remote contactless payment making the drive-thru experience much faster and efficient. They are also able to withstand any weather that Canada can throw at them.
According to the release, the first prototype of this board is currently installed at a Tim Hortons restaurant in Canada, with 15 more locations to test this functionality by January 2021.
Last month, Tim Hortons installed digital drive-thru menu boards at about 800 locations in the US and Canada.
As for Burger King, they have installed digital drive-thru menu boards at more than 1,500 locations in the US, and Popeyes will begin installation at new locations later this year.