How to take your business to the top at visionary The Gathering Summit

Canadian business leaders from across all industries will gather this fall for a transformative festival on branding and marketing.

The Gathering Summit is hosting its 13th edition from Oct. 21 to 23 in Banff, with keynotes, workshops, wellness sessions, supper clubs, and more to choose from.

According to the organizers, over 2,500 CMOs, CEOs, founders, and culture shapers will experience a bigger and better event in 2026.

The Gathering Summit

“We built The Gathering around a simple bet: put the right people in a room they actually want to be in, and good things happen,” said Sam Patrick, marketing specialist for The Gathering.

“The Festival always sells out; our return rate is over 50 per cent, and this year’s lineup is our strongest yet. For our community, that’s the story worth being a part of. A festival that keeps growing because people keep coming back.”

Tickets to The Gathering Summit at Fairmont Banff Springs, themed “Build to Last: Only the Bold Begin,” are on sale now.

The Gathering Summit

The Gathering Summit launched in 2013 to provide business leaders and brand builders the space to learn how to navigate the ever-changing landscapes of business, branding, and marketing.

Organizers said that the festival features zero paid speakers, with every speaker choosing to present on their stage.

Programming runs across four tracks, including Brand Excellence, Human Performance, Culture Shifts, and Brand Legacy.

The Gathering Summit

“This year at TGF Banff, we’ve doubled the size of the festival, expanding into the hotel side of the Fairmont Banff Springs, launching four new Conversation Tracks (Move Culture Forward, Master Your Craft, Lead With Energy, Build What Lasts), and introducing the Creator Program in partnership with Disney,” organizers added.

There will also be an induction ceremony for the Brand Hall of Fame, a permanent institution recognizing brands that have built enduring cultural legacies.

Past inductees include American Express, Gatorade, Dove, and Fender.

The full lineup of sessions, workshops, and special events is tailored to help attendees build their careers, foster connections, and strengthen their community.

The Gathering Summit

“If you are a marketer who is burnt out and trying to bring fresh life to your brand, this is the place to be,” explained Sancia Toth, growth marketing manager and previous festival attendee. “We all have access to the same AI and tools, and differentiating ourselves is becoming an exercise in brand trust.

“Step away from Claude and into a room with real people experiencing the same challenges as you are, and learn from marketing leaders who are paving the future of marketing.”

Whether you’re mingling with your fellow guests at the kickoff party, asking questions of the world’s biggest brand leaders during an inner sanctum session, or helping to honour the best in the business during The Gathering Awards Gala, there’s something for everyone.

More information on The Gathering Summit can be found online.