On March 19, 2014, six internationally renowned bestselling authors and thought leaders will be in Vancouver speaking at The Art of Marketing, sharing an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues.
Today, we take a look at the speakers.
Special offer to Vancity Buzz readers
Save up to $100 with this special offer to Vancity Buzz readers!
Use the promo code VANCITY26 and get $50 off the ticket price.
Buy three or more tickets and get an additional $50 off each ticket ($100 total).
Seth Godin
New York Times Bestselling Author, Purple Cow, Linchpin, Tribes & More
Seth Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
In addition to his writing and speaking, Godin is founder of squidoo.com, a fast growing, easy to use website. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor.
Recently, Godin once again set the book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His latest, The Icarus Deception, argues that we’ve been brainwashed by industrial propaganda, and pushes us to stand out, not to fit in.
Topic: Invisible or Remarkable? Tips From His Bestselling Books
What you’ll learn from Seth:
- Permission Marketing: Turning strangers into friends and friends into customers.
- The power of telling authentic stories in a low-trust world.
- How to create a “purple cow”- an offering that stands out from the crowd and causes customers to take notice.
- Learn the benefits of using creative, remarkable thinking to transform business ideas and practices.
Keith Ferrazzi
#1 New York Times Bestselling Author, Never Eat Alone & Who’s Got Your Back
Keith Ferrazzi has won a place as one of the top thought leaders in American business. His first book, Never Eat Alone, redefined networking today. His #1 NY Times bestseller Who’s Got Your Back focuses on lifeline relationships, a narrow category of deep, trusting peer relationships that disproportionately affect our careers and well-being.
Ferrazzi has been named a “Global Leader of Tomorrow” by the World Economic Forum, one of the top “40 Under 40” business leaders by Crain’s Business, and one of the most creative Americans in Who’s Really Who.
Ferrazzi moves audiences to action and has been enthusiastically recognized as one the world’s most dynamic, engaging speakers. He has received accolades from an impressively diverse list of listeners: Merrill Lynch, Goldman Sachs, Microsoft, the United Nations, Facebook, the World Economic Forum, Kraft, GM, Century 21, AT&T and Aon, to name a few.
Ferrazzi has been a contributor to CNN and CNBC, and a guest on Larry King Live and the Today Show. His writing has appeared in Forbes, Inc., Business Week, The Wall Street Journal, and the Harvard Business Review.
As founder and chairman of Ferrazzi Greenlight, a research-based consulting and training company, Ferrazzi provides corporate leaders with strategic consulting and training to improve sales, performance, and team cohesion, with an emphasis on personal transformation.
Ferrazzi launched his career as the youngest Chief Marketing Officer in the Fortune 500 at Deloitte Consulting, and was also CMO at Starwood Hotels and CEO at YaYa Media.
Topic: Collaboration & Innovation for Marketing Success
What you’ll learn from Keith:
- A systematic approach for collaborative problem-solving.
- Methods for creating an environment where innovation and creativity can flourish.
- Keith’s Relationship Action Plan – identifying and building optimization strategies around the relationships critical to your team’s success.
- How almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Nancy Duarte
Communication Expert & Bestselling Author of Slide:ology & Resonate
Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, LA Times and on CNN. Her firm, Duarte, Inc., has created more than a quarter of a million presentations for the world’s most influential businesses, institutions, causes, and authors. As a persuasion specialist Duarte developed a unique methodology, which applies storytelling and visual thinking principles to business communications that shift audience beliefs and behaviors. Her latest book, The HBR Guide to Persuasive Presentations, is currently HBR’s most purchased guidebook.
Duarte, Inc. is the largest design firm in Silicon Valley, as well as the fifth largest female employer in the area. Duarte has won several prestigious awards for communications and entrepreneurship, and was awarded “Entrepreneur of the Year” by the University of Southern Mississippi in 2013. She has been a speaker at a number of Fortune 500 companies and top business schools, and teaches classes at Stanford University several times a year.
Duarte has 20 years of experience working with global companies and thought leaders, and her firm has influenced how the world perceives some of the most important brands, including Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter and the World Bank. Duarte is the author of three award-winning books. The HBR Guide to Persuasive Presentations provides tips to help business communicators create powerful messages and visuals, win over tough crowds, and strike the right tone in any situation.
Resonate: Present Visual Stories that Transform Audiences identifies the hidden story structures inherent in great communication, and spent more than 300 days on Amazon’s Top 100 Business Book bestsellers list. Slide:ology: The Art and Science of Creating Great Presentations teaches readers to think visually and has been translated into eight languages.
Duate has three grown children who walk in their destiny and a husband who has loved her for over 30 years. She has two “Finally! Someone has incorporated the power of story into presentation!” Damon Lindelhof, Co-Creator of “Lost”grand-dogs, Bear and Necessity.
Topic: Resonate: Use Stories & Symbols to Create a Movement
What you’ll learn from Nancy:
- Leverage the hidden story structures inherent in great communication.
- Connect with your audience empathetically.
- Create captivating content.
- Craft ideas that get repeated.
- Inspire enthusiasm and support for your vision.
John Jantsch
Wall Street Journal Bestselling Author, Duct Tape Marketing & The Commitment Engine
John Jantsch is a marketing consultant, speaker and bestselling author Duct Tape Marketing, The Commitment Engine and The Referral Engine.
Jantsch is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.
Huffington Post calls him one of the top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.
His practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.
Topic: How Audience Development, Inbound Selling & Customer Engagement Create Customer Experience
What you’ll learn from John:
- How to move beyond the Marketing Funnel The power of telling authentic stories in a low-trust world.
- Why audience development is the new lead generation.
- How to empower sales reps to think like marketers.
- Why a great customer experience is the key to lead generation.
- How to create value by marketing to your customers.
Brian Wong
Founder & CEO of Kiip & Featured in Forbes 30 Under 30
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Vancouver’s Brian Wong is the co-founder and CEO of Kiip (pronounced “keep”), a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps to simultaneously benefit users, developers and advertisers. Backed by IPG, Hummer Winblad, Relay Ventures, True Ventures, Digital Garage and others, the company has raised $15.4 million in funding to date.
Kiip has been named one of the world’s 50 Most Innovative Companies by Fast Company, listed by Forbes as one of the 4 Hot Online Ad Companies to Put on Your Watch List and included on the Dow Jones FasTech50 List. Called the youngest person to ever receive venture capital funding by CNBC and The Wall Street Journal, Wong received his Bachelor of Commerce from the University of British Columbia at age 18, after skipping four K-12 grades.
He has been recognized with many awards for his accomplishments and leadership, including: the Top 20 Under 20 awards for all of Canada; Business Insider’s Top 25 Under 25 in Silicon Valley, 30 Under 30 in Advertising and 18 Most Important People in Mobile Advertising; Forbes’ 30 Under 30 in 2011 and 2012; Mashable’s Top 5 Entrepreneurs to Watch; iMedia 25; One of AdWeek’s Seven Would-be Mobile Titans; and the AdAge Creativity Top 50.
Before starting Kiip, Wong led key publisher and tech partnerships at the social news website Digg.com, where he accelerated the company’s mobile presence by launching the Digg Android mobile app.
Topic: How to Stop Ruining & Start Rewarding Everyday Moments
What you’ll learn from Brian:
- “Ten ways to go beyond” in capturing your audience.
- Why age is not a factor and how to turn other perceived disadvantages into advantages.
- How incorporating “play” and “reward” into everyday experiences can humanize a business.
- Why happiness is the most important currency for marketers.
- How to make an emotional connection with consumers.
Mitch Joel
President of Twist Image & Bestselling Author, Six Pixels of Separation & Ctrl Alt Delete
When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” In 2006, he was named one of the most influential authorities on Blog Marketing in the world.
Mitch Joel is President of Twist Image – an award-winning Digital Marketing and Communications agency. He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding. In 2008, Joel was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40.
Joel is a Board Member for the Canadian Marketing Association and an executive for the National Advertising Benevolent Society of Quebec. He is also a former Board Member of the Interactive Advertising Bureau of Canada. He sits on the content committee for both Shop.org and the Web Analytics Association, and is on the advisory council for many businesses and charitable organizations.
Joel speaks frequently to diverse groups like Wal-Mart, Starbucks, Microsoft, Procter and Gamble, Hewlett Packard and has shared the stage with former President of the United States, Bill Clinton, Anthony Robbins, Tom Peters and Dr. Phil.
Joel is frequently called upon to be a subject matter expert for Huffington Post, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail and many other media outlets. His newspaper business column, New Business – Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun, and his monthly column, Ultraportable, is featured in enRoute Magazine. His first book, Six Pixels of Separation, named after his successful Blog and Podcast is a business and marketing bestseller.
Topic: Ctrl Alt Delete – Reboot Your Business… Your Future Depends On It
What you’ll learn from Mitch:
- How the power of direct relationships has changed in the past five years.
- How to leverage data and analytics in a simple and profound way (and you don’t have to be a scientist).
- What the next great wave of marketing is (and how you can capitalize on it).
- How to think very different about your advertising dollars.
- Why you should not worry about mobile (because there is something bigger/more important to think about).
Special offer to Vancity Buzz readers
Save up to $100 with this special offer to Vancity Buzz readers!
Use the promo code VANCITY26 and get $50 off the ticket price.
Buy three or more tickets and get an additional $50 off each ticket ($100 total).
Vancity Buzz is proud to be a media sponsor of The Art of Marketing
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