On September 17, 2013, six internationally renowned bestselling authors and thought leaders will be in Vancouver speaking at The Art of Marketing, sharing an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues.
Today, we look at three of the six speakers.
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Chair, President, & Editor-in-Chief of the Huffington Post Media Group
Image: The Arts Fuse
Arianna Huffington is the chair, president and editor-in-chief of the Huffington Post Media Group, a nationally syndicated columnist, and author of thirteen books.
In May 2005, she launched The Huffington Post, a news and blog site that quickly became one of the most widely-read, linked to and frequently-cited media brands on the Internet. In 2012, the site won a Pulitzer Prize for national reporting.
In 2013, she was named to the Forbes Most Powerful Women list. In 2006, and again in 2011, she was named to the Time 100, Time Magazine’s list of the world’s 100 most influential people.
Originally from Greece, she moved to England when she was 16 and graduated from Cambridge University with an M.A. in economics. At 21, she became president of the famed debating society, the Cambridge Union.
She serves on several boards, including EL PAÍS, PRISA, the Center for Public Integrity and the Committee to Protect Journalists.
Topic: The Brave New World of the “New Media”: How Social Media Has Revolutionized the Communications Landscape
What you’ll learn from Arianna:
- How tech advances of the last few years have turned the news and entertainment worlds on their ears, shifting the balance of power away from the media giants and to consumers – empowering them to choose and create.
- How technology is having the same game-changing effect on the political world.
- The latest online and social media trends, including how media companies are turning content promiscuity into profits.
- The vision of a hybrid future where traditional media and new media become one.
- How failure is a stepping stone to success and why we should embrace it.
Talent Manager of Justin Bieber, PSY, Carly Rae Jepsen
2013 TIME 100 Most Influential People in the World
Scooter Braun has strategically positioned SB Projects as one of the most exciting, and fastest-growing, companies in the entertainment industry. With the unprecedented success of clients such as Justin Bieber, PSY, Asher Roth, Carly Rae Jepsen, The Wanted and Cody Simpson, Braun is widely considered one of the music industry’s most promising and powerful young executives.
If Scooter Braun’s career ended today, he would have earned more accolades and success than most entrepreneurs twice his age. However, Braun is just getting started and always operates with an underdog mentality. Braun’s gifts for recognizing talent, working tirelessly to help his clients achieve worldwide success and brokering extraordinary deals with strategic partners and brands are quickly becoming the entertainment industry’s worst-kept secrets.
Braun is also an active philanthropist who is always searching for deals that involve charitable, give-back components. He serves on the Advisory Board for Pencils of Promise, a non-profit organization founded by his brother Adam that builds schools in the developing world.
Topic: An Interview with Scooter Braun: Inside The Brand of Justin Bieber
What you’ll learn from Scooter:
- How to create a sense of ownership with your customers and generating loyalty by being transparent and creating real connections.
- Why it is crucial to engage with your existing customer base for support and direction when launching a new product or initiative.
- How to use social media to get realtime feedback from your customers and have that information impact your decision making process directly.
- The importance of keeping your marketing simple and authentic.
- How Justin Bieber was able to break through the clutter and become an international sensation in a relatively short period of time.
Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania
New York Times Bestselling Author of Contagious
Image: Andrew Hetherington
Jonah Berger is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work have appeared in places like The New York Times, The Wall Street Journal, The Washington Post, Science, Harvard Business Review, Wired, BusinessWeek and Fast Company. His research has also been featured in The New York Times Magazine’s annual “Year in Ideas” issue. Berger has been recognized with awards for both scholarship and teaching, including being named Wharton’s “Iron Prof.” He lives in Philadelphia, Pennsylvania.
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Berger has spent the last decade answering these questions. He reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumours and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.
If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Berger explains why, and shows how to leverage these concepts to craft contagious content. The book also provides a set of specific, actionable techniques for helping information spread for designing messages, advertisements and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Topic: Word of Mouth & Viral Marketing
What you’ll learn from Jonah:
- Gain a new appreciation for “remarkability”, and the surprising ways in which our behaviour contributes to whatever is popular or immediate in our lives.
- Why some things go viral, while others fall flat.
- What drives word of mouth.
- Why people buzz about some products more than others.
- What makes an effective trigger.
Check back next week as we look at the remaining three speakers.
For more information on The Art of Marketing, visit www.theartof.com.
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