This summer, you can score free brunch with an Instagram hashtag

Jun 21 2019, 1:39 am

It goes without saying. Breakfast really is the most important meal of the day.

It’s the most enjoyable too — and this has been proven time and time again by the huge lines outside many of the popular brunch spots on the weekend. (Jam Cafe, we’re talking about you.)

Well, it just goes to show, nobody likes brunch like Canadians!

In fact, in 2018, Canadians consumed and produced approximately eight billion eggs. Yes, eight billion. To put it into perspective, Canadians eat 3.5 eggs for every cup of Tim Horton’s coffee they consume.

Now that’s a lot of #YolkPorn.


The best meal of the day (brunch, we mean) also reigns king on social media (23 million tags on Instagram and counting!), and this summer, TABASCO® wants to get in on the fun by inviting Canadians to revamp their brunch dishes by using the brand’s world-famous pepper sauces to add flavour to their eggs.


Starting this weekend until the end of August, the TABASCO® Summer Crew will be picking up the tabs of lucky diners every Saturday and Sunday from 10:30 am till 2:30 pm. All you have to do is head to any restaurant, ask for a bottle of TABASCO®, and post a photo of your meal to Facebook or Instagram using the hashtag #myTABascoVAN for a chance to win $20 instantly.

No, we’re not yolking. That’s really all you have to do to score yourself a free brunch! (And let’s be honest, you were going to post a picture of your brunch anyway.) Don’t forget to include your restaurant’s address by “Checking-in” on Facebook, or by adding a location on Instagram for the Crew to find you.

For every other Canadian city, use #myTABasco, and check your account to see if the TABASCO® digital team will pick up your tab.

(Word on the street is that your photo may be seen even quicker if you tag their Instagram account.)


Spot the crew roaming the streets of Vancouver (Gastown and Yaletown) during peak weekend brunch times and you will get the additional chance to be treated to a round of Caesars.

(Free brunch and Caesars? How eggciting.)

This summer, let TABASCO® pick up your tab. Visit for more information, or visit them on Instagram.

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