If you’re passionate about health and fitness, creative content, and inbound marketing, then this role could be a perfect fit for you. As the Content Marketing Manager, you would understand the brand’s voice and be excited to grow the club’s online presence.
Actively participate in the creation of strategy and monthly content marketing plans to increase both the volume of followers through social media channels and their level of engagement (Facebook, Instagram, LinkedIn, Twitter and YouTube)
This will include multiple brands: SNFC, UFC GYM, a to be announced spin studio brand
Strategise, plan and create content initiatives and editorial calendar to support marketing and sales goals, while taking ownership of resulting outputs
Develop email and inbound marketing content strategy throughout the customer journey lifecycle, optimizing for conversion and customer loyalty
Lead the development of compelling blog content
Coordinate and implement content marketing strategies
Keep up to date with inbound and social media trends and research new opportunities
Implement strategies to increase the number of visitors to our digital platforms
Prepare reports and analysis to determine return on investments and strategy
We use HubSpot, Simply Measured, and Google Analytics
Conduct key word searches and web statistics reporting
Education & Qualifications
University or College Degree in Digital Marketing Communications or a related field.
A minimum of 2-3 years of experience in inbound / content marketing and social media
Familiar with social media software (Facebook Pages, Instagram, LinkedIn, Twitter).
Previous experience with Hootsuite, HubSpot, WordPress, and email marketing software
Understand Google Analytics and reporting platforms
Excellent written and verbal communication skills
Strong organizational skills
Proficient computer use skills including Microsoft Office
You inspire others to be at their best
Love inbound marketing, social media, online communities and engaging meaningfully both on and offline. (ps – this means you like leveraging data to support your awesome ideas)
Driven to perform, develop and grow your responsibilities
Proactive approach, ability to take initiative and follow through.
Steve Nash Fitness World and Sports Club offers
Growing company! BC’s largest provider of fitness clubs and services
Competitive compensation and exciting rewards programs outside base pay
Use of clubs, discounted personal training, and participation in group fitness classes
Ongoing education and training opportunities
Retail and Partner discounts
Year round social activities, charitable and community events