Nearly 200 people lined up for 25% discount on newly built Surrey condos | Daily Hive

Nearly 200 people lined up for 25% discount on newly built Surrey City Centre condos, with nearly all units now sold

Condo flash sale for the Belvedere tower in Surrey on May 31, 2025. (Key Marketing)

A rare real estate flash sale in Surrey City Centre drew hundreds of eager homebuyers and investors over the weekend, as Square Nine Developments offered deep discounts on newly built condominiums at its Belvedere tower project — slashing prices by 25 per cent for one day only.

By noon on Saturday, May 31, 2025, when the doors opened and on-location sales began, approximately 200 people had lined up outside the sales centre, with some beginning to queue as early as Friday.

As previously reported by Daily Hive Urbanized last week, the flash sale, branded as “CONDODAY,” was organized in partnership with Key Marketing, led by real estate strategist Cam Good, who brought back a bulk sales strategy reminiscent of 2008 recession tactics.

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Upon inquiry, Good told Daily Hive Urbanized that as of Monday afternoon, two days after the flash sale, 63 of the 78 available homes had sold, with remaining units still up for grabs.

The development includes a mix of move-in-ready base podium units, penthouses, and tower homes — some of which were reclaimed after previous buyers failed to complete their purchases after the initial pre-sale deals.

Earlier buyers have already begun moving into their units. The tower reached completion and occupancy this spring.

On Saturday, the discounted homes were offered at an average of $720 per sq. ft., significantly below the area’s typical market pricing of around $1,125 per sq. ft.

square nine key marketing belvedere condo sale june 1 2025

Condo flash sale for the Belvedere tower in Surrey on May 31, 2025. (Key Marketing)

square nine key marketing belvedere condo sale june 1 2025 3

Condo flash sale for the Belvedere tower in Surrey on May 31, 2025. (Key Marketing)

Good said the homebuyer mix was evenly split between investors and first-time owners.

“It was a lot of fun to see homes selling in a buyer’s market,” he told Daily Hive Urbanized today. “We hope more developers are inspired by this program and explore creative ways to help buyers get into the market.”

Altogether, the tower has 275 condominium units, including units within the podium that were previously set aside as developer-owned condominium rentals. These units were also released on Saturday, as the rental housing market has since changed from a surge of new supply completions this year.

Belvedere is located at 9677 King George Blvd., near the northwest corner of the intersection of 96th Avenue and King George Boulevard — just west of Surrey Memorial Hospital, City Centre District campus, and the site of the University of British Columbia’s future Surrey campus, and about a seven-minute walk south of SkyTrain’s King George Station. The project’s design firm is Chris Dikeakos Architects.

belvedere 9677 king george boulevard surrey square nine february 2025

February 2025 construction progress on Belvedere at 9677 King George Blvd., Surrey. (Key Marketing)

The flash sale model — rarely used in today’s high-cost housing climate — appeared to tap into pent-up demand from buyers waiting for a more accessible entry point.

Square Nine’s offer came amid a softening market and growing concern over affordability in the region, which has seen home prices remain elevated despite economic uncertainty.

Whether this kind of sales strategy will catch on remains to be seen, but the weekend turnout suggests that deeply discounted, move-in-ready homes can still draw significant interest.

Condo flash sale for the Belvedere tower in Surrey on May 31, 2025. (Key Marketing)

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