On Monday, February 24, the radio station formally known as SONiC changed it’s name and branding to KiSS RADiO, giving a fresh change to the Vancouver radio landscape.
While the name change is bringing new logos, colours and designs, the content that made SONiC one of the most loved stations in the city hasn’t gone anywhere.
DJ Russell James, Programming Director at KiSS, says the name change brings the iconic “Kiss” brand to Vancouver with a refreshed vibe.
“We felt that it was time to refresh the brand and thought that KiSS was a better name. Every so often you have to refresh your brand and give it a fresh coat of paint. Nothing has changed, same on-air talent, same music, same contests,” said James.
The idea to switch names came last November when James approached Rogers, who owns KiSS as well as News1130 and Jack FM, with the proposal. The rebranding was green-lighted in January.
James knew shifting the brand right away was the right thing to do, and that it indicated their strong commitment to their listeners and partners.
KiSS continues to be anchored by the Kid Carson Show on weekday mornings, including “Club Kid” every Friday morning from 8 a.m. to 9 a.m, and commercial-free Mondays. KiSS RADiO also has the largest radio coverage footprint in western Canada with three transmitters in three cities, covering Metro Vancouver with a transmitter at the top of Mount Seymour at 104.9 FM, and in the valley and Chilliwack at 92.5 FM and 107.5 FM respectively.