Despite this year’s challenges, SodaStream is reminding us that the smallest things can make the biggest difference and impact.
Hip-hop legend Snoop Dogg has teamed up with SodaStream, Canada’s top-rated sparkling water brand, to feature in its biggest global campaign to date. The goal? To share that it’s the small things that are the most meaningful this holiday season.
In the ad, we catch a glimpse of the star baking gingerbread cookies, having dinner with his family (who eerily look like Snoop himself), and using a SodaStream sparkling water maker to reduce single-use plastic waste in his household.
“So this year, instead of throwing a big holiday party, I enjoy a simple dinner with my family. Since we had to cancel our culinary trip, I enjoy a little baking right here at home,” explains Snoop. “And I don’t need to start a nature relief fund to help save the planet from plastic waste.”
Snoop makes it clear that it’s easy to switch to reusable products, and in turn, help the health of our planet. In fact, one SodaStream sparkling water bottle reduces thousands of single-use plastic bottles.
In bringing the campaign to Canada, SodaStream is launching a localized social video content series called “Keep Sparkling” starring Canada’s Drag Race superstar, Priyanka. The series shines a spotlight on Canadians who spread joy amongst their communities through small acts of kindness.
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This holiday season, you can make a difference in the life of someone you love by giving them the ultimate sustainable gift: a SodaStream Fizzi sparkling water maker. Fill their days with more fun (sparkling paloma cocktail, anyone?) and their recycling bin with less waste.
Even better, they can enjoy the sparkling water they love in any room of the house thanks to the SodaStream Fizzi being powered entirely by a CO2 canister and requiring no electricity.
It’s as simple as pressing a button to turn flat tap water into sparkling water in seconds. Plus, you can add refreshing flavours like peach, grapefruit, lime, orange, or raspberry to your sparkling water.