Whether you work in the realm of social media, you’re an educator, or simply an aficionado, #YVRSocial is a place where you can connect with like-minded individuals in person.
On March 30, the event is bringing together marketers, consultants, business owners, and social media experts to discuss topics relevant to the Vancouver social media community and how to leverage social media for companies.
The first ever #YVRSocial event took place in November last year. It was an immediate hit which sold out and generated an excess of seven million social media impressions. Last year’s theme was “career-focused,” illustrating the disconnect between those working in social media and their upper management.
This year’s event topic is “executive challenge” – and at the end of it, you should be leaving with enough knowledge to explain the value of your social media work to your manager or client.
Senior social media strategist and instructor, Wahiba Chair set up#YVRSocial with the support of her students and colleagues. She will be moderating a social panel at the event on March 30. The talk follows with an open conversation where the panel will share ideas, views, and advice on how to drive business development, build a strong brand, and improve customer service through social media.
The below speakers are set to take attendees through stories of their own success and examples.
Founder, host and moderator of #YVRSocial, Wahiba Chair is a senior social media strategist and instructor. She has over 10 years experience in digital marketing, technology, communications, and consultancy.
Chair has worked with start-ups like Auto Stitch (acquired by Google) and global brands such as Toyota, Mobi by Shaw Go, and Elections BC. She currently teaches digital and social marketing courses along with boot camps at UBC and SFU, plus leading social strategy at Elevator Strategy.
Darwin Sauer is vice president of digital solutions at Vancity and Vice Chair on the Vancouver Board of Trade Civic Affairs committee. His team develops and executes digital marketing and payment solutions for the largest credit union in Canada, with $23 billion in assets. Sauer is also head of media and public relations, digital engagement, and member solutions at Vancity,
Before joining Vancity, Sauer was the chief communications officer for the Provincial Health Services Authority. And before that, he was responsible for the province’s strategic marketing plan including overseeing BC’s tourism, economic development, and the 2010 Olympic marketing strategies.
As a social media strategist for the City of Vancouver, Jhenifer Pabillano leads social media strategy across the whole organization. She coaches staff on best practices, in addition to planning and executing social strategies for huge projects.
Pabillano earned a UBCM Community Excellence Award for Best Practices in Social Media, a Canadian Internet Marketing Award for Best Social Media Campaign, and an IABC Gold Quill Merit Award, for all her hard work with the city. She also previously worked for the social media team at TransLink.
Michelle Harper is the national marketing manager at Purdy’s Chocolates. Purdy’s has 75 shops across Canada and a thriving web-sales division. Her work covers an extensive span from national-level marketing strategies to supporting grassroots awareness initiatives at the individual shop level.
Harper manages the brands internal culture, social media platforms, public relations and digital marketing, along with Purdys Sustainable Cocoa program. She has a background in event planning and public relations and has worked for the Whistler Film Festival, Virgin Radio, Granville Island Brewing, and more big brands in Canada. Michelle was also named to Marketing Magazine’s ‘Top 30 Under 30’ in 2014.
When: March 30, 5:30 to 8:30 pm
Where: 401 W Georgia Street, Unbounce
Price: $10-$15, purchase online
If you bring your boss, friend or client to #YVRSocial, you can get your two tickets for 25% off the regular price. It couldn’t be any easier or cheaper to bring your manager to the event.
Daily Hive is a proud media sponsor of #YVR Social