Local clothing line Silver Icing is holding a fabulous warehouse sale this weekend where you will find an excellent range of active wear, yoga wear, and bamboo eco-friendly casual clothing for women in a range of sizes. Up to 70% off the already amazing prices makes this one sale you don’t want to miss. The sale is located at the Town and Country Inn, 6005 Highway 17 (at Highway 99) in Delta.
Silver Icing’s owner and designer Christian Marcano first started in the yoga apparel industry in 2004 as a co-founder of the Vancouver based yoga apparel company, Skyler Clothing. Skyler adopted the same pricing strategy that’s leaving others struggling to compete in these price-sensitive times. In November 2010, Christina pitched Skyler to CBC’s “The Dragons Den” and was forced to take a hard look at the direction of the company.
Shortly after the episode aired, Christina was contacted by an apparel industry veteran who had seen the show. He was impressed by how she had handled herself with the “Dragons” and wanted to discuss investment with her. The ensuing investment discussions prompted a full re-thinking of the business strategy. Christina wanted to make sure she applied the investment to the best possible product and after much consideration realized Skyler wasn’t the answer. It was time to make a change and Silver Icing was born.
Silver Icing is a Vancouver based women’s lifestyle apparel brand that operates an online store and wholesale business. The company specializes in high quality active and yoga wear, and luxury eco-friendly casual basics at prices that won’t break the bank. The premise is simple: have your cake and eat it too; there is no need to sacrifice fashion or quality for affordability. Silver Icing is sold through boutiques in North America and the Philippines and online at www.silvericing.com