Canadian e-commerce company Shopify has partnered with Facebook to help businesses operate online via the social media platform.
The newly revealed Facebook Shops will allow retail and consumer companies to sell products to customers online through a near-effortless set-up and clean design.
“We want to give people a place to experience the joy of shopping versus the chore of buying,” reads a briefing from Facebook. “And we want to help small businesses adapt and make it easier for people to discover and shop for things they love.
“This isn’t going to make up for all of the lost business,” said Mark Zuckerberg, CEO of Facebook. “But it can help.”
Shopify has been helping businesses across the globe reach their customers online for years, and this partnership combines one of the largest social media platforms with a reliable e-commerce tool.
“Shopify powers more than one million businesses that are transforming the direct-to-consumer landscape and changing the way we shop. With Facebook Shops, we’re bringing the tech industry together to help entrepreneurs succeed at a critical time,” said Tobi Lütke, CEO of Shopify, in a press release.
“By pairing Shopify’s platform and commerce capabilities with Facebook’s reach and scale, we are reducing the barriers to entrepreneurship and advancing the future of commerce.”
The move comes as businesses of all kinds attempt to adapt to a new normal of minimal or non-existent physical storefront traffic in the wake of the pandemic, and the new Facebook Shops can provide a massive lifeline when it comes to saving these small businesses.