Salesforce announces $2 billion investment in Canada over next five years

Feb 10 2018, 1:28 am

A global leader in Customer Relationship Management (CRM) software has announced it plans to make a huge investment in Canada over the next five years – $2 billion to be exact.

That company is Salesforce and the announcement was made this week, ahead of a scheduled meeting with Prime Minister Justin Trudeau.

“Canada is one of the most exciting investment opportunities for Salesforce and we are thrilled to commit $2B over the next five years to fuel future growth,” said Salesforce Chairman and CEO, Marc Benioff. “As the world’s fastest growing top five software company, we look forward to a great partnership and to expanding our employees, customers and innovation in Canada.”

With more than 1,300 local employees already in Canada, Salesforce is the top CRM provider in the country.

More than 6,000 Canadian companies—including Air Canada, Husky Energy, Loblaws, Manulife, Roots, TD Bank and TELUS —currently use Salesforce.

The company is also the fastest growing among the three largest enterprise software vendors in the region according to Gartner Inc.’s latest worldwide All Software Markets market share report, based on 2016 total software revenue.

This new investment, the company said, means more than 28,000 new direct jobs and $17 billion USD in new business revenue will be created in Canada by 2022.

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