TODΔY is an independently and locally owned retail store specializing in contemporary fashion for women offering collections from international and local independent labels. We sat down with Amaly Narong about her boutique, life and Vancouver.
Creative by: Matthew Chen Photography
What’s the story behind how TODAY?
We want our space to focus on current trends and the present moment. Today (you are special) seemed to do the trick. It also helps me focus on the present moment. The single most important thing you can do for yourself is appreciate Today, it’s like a present. Once you realize this, your gratitude opens up doors.
How would you describe a typical customer?
Our customer is fashion-conscious, on-trend, cheeky, and not afraid to show it. We like to think of our customer as the funnest girl at the party wearing whatever she so chooses. People admire her.
What’s the most unique thing about TODAY?
Our unique advantage is our ability to showcase fun in fashion. Our garments showcase a lifestyle. Fashion is the most common way of communicating without speaking, and we’re aware of this. We convey a message of effortless ease, carefree fashion, on-trend appearance, and most importantly – we have fun doing it.
What’s the best thing about living in Vancouver?
The best thing about living in Vancouver are the people. We have so many diverse social groups… it’s awesome.
What are some other local stores, brands, or designers Vancouverites should look out for and support?
Right now, I’m fond of local knitwear line Beau BritCol. All garments are handmade in Vancouver and reflect the environment of beautiful British Columbia. Yarns are all natural and organic, so they adapt to the environment we live in.
What can we expect from TODAY in the next five years?
In five years, we hope to be more involved and proactive with local artists. We want to collaborate with local creatives.
Where do you see the fashion and beauty industry going?
I’d hope Vancouver would really start to embrace its character instead of mimicking other cities. Often, you hear “Gastown is the new Meat Packing District” etc. This is quite embarrassing, Gastown is Gastown and has its own character; there’s no need to compare or define ourselves based on the values of other cities. I’d love to see Vancouver being more true to its nature.
On your lunch break, where do you go?
My favourite place for lunch is Sea Monstr Sushi.
Favourite person of all time? Why?
I’d have to say my dad. He’s always been my hero.
What is your favourite quote?
“I will do today what you won’t, so I can do tomorrow what you can’t.” I have no clue who mentioned this quote, but it’s stuck with me.
158 Powell Street V6A 1G1 Vancouver BC
Monday through Wednesday
11:00 am – 6:00 pm
Thursday – Saturday
11:00 am – 7:00 pm
12:00 pm – 6:00 pm