Rogers Media has announced it’s securing a deal with St. Joseph Communications, the company that publishes Toronto Life, to sell the company’s remaining magazine brands.
St. Joseph Communications (SJC) and Rogers Media announced Wednesday they have entered into an agreement, in which SJC will acquire all seven of Rogers Media’s consumer print and digital magazine brands.
This includes Maclean’s, the English and French versions of Chatelaine, Today’s Parent, HELLO! Canada, along with digital publications FLARE and Canadian Business, and the company’s Custom Content business.
The company says it plans to develop and grow the magazine brands “that Canadians have come to know and love” and all current Rogers Media Publishing employees will be offered employment through the deal, which is expected to close in April 2019
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“We are pleased to add these renowned titles to our portfolio of award-winning media brands and to welcome their dedicated staff into the St. Joseph family,” said Tony Gagliano, Executive Chairman and CEO of SJC.
“We also want to welcome their diverse and loyal audiences and advertisers who have supported these brands through the years.”
One of St. Joseph’s best-known products is its magazine Toronto Life. The company also own FASHION Magazine, Weddingbells, MARIAGE Québec, Ottawa Magazine, Quill & Quire and Strategic Content Labs.
“It was vitally important to us to find a good home for our employees and these storied brands so that the publications live on and flourish in a well-established company dedicated to publishing,” said Rick Brace, President of Rogers Media.
Brace added this was “a difficult decision,” however, it’s “one we believe is right as we accelerate our strategic vision and reposition our media business for the future.”