Rogers gives one million meals to Food Banks Canada as donations decrease

Mar 23 2020, 7:17 am

Rogers is donating one million meals to Food Banks Canada (FBC) and will help provide food to vulnerable Canadians, through a national awareness campaign.

FBC announced a goal of raising $150 million to fund the public’s need for food over the next 90 days, as they faced funding shortages due to the demand during the COVID-19 pandemic.

FBC supports 650 food banks, with some experiencing up to a 50% decrease in donations with just over two weeks of supply left.

In order to slow the spread of the coronavirus, many stores and businesses have closed across the country, making the need for basic necessities like food, even greater.

“While there is always a need, the increased demands of COVID-19 has made helping the most vulnerable people in our communities that much harder. I’m impressed with the devotion and the ingenuity of the food bank network but we can’t continue to offer these services to Canadians without support,” Chris Hatch, CEO, Food Banks Canada said.

According to Rogers, the telecommunications company is “leveraging the power of its 108 television and radio assets, along with its digital and social platforms, for an awareness campaign that will reach more than 30 million Canadians each week across the country.”

Beginning this week, and airing for a month, the public service announcements will air in high rotation across Rogers’ suite of media assets, to help drive donations by individuals and companies to FBC.

“During these challenging times, we all want to find ways of helping one another. Nobody should have to worry about where their next meal is coming from,” Joe Natale, president and chief executive officer of Rogers, said. “We hope to encourage fellow Canadians and other corporations to contribute in any way they can. Together we can all do our part to make these uncertain times a little easier.”

Right now in Canada, there are 1,430 confirmed cases and 20 reported deaths.