Vancouver brand brings ‘Insta-worthy’ outfits to downtown pop-up this weekend

If you’re hoping to add summer pieces to your wardrobe over the Canada Day long weekend, there’s a pop-up event happening downtown that you might want to visit.

From Thursday, June 27 to Sunday, June 30, Vancouver-based online fashion brand Reigning Queen will be having a pop-up event at 879 East Hastings Street. The women’s fashion retailer launched in October of last year and has become known for their ‘Insta-worthy’ collections, inspired by style coming out of LA and Sydney.

This weekend will be the brand’s first pop-up in the city, where they’ll be offering shoppers access to their new summer collection before it drops on the online store. Earlier this year, they hosted a pop-up at Willowbrook Shopping Centre in Langley.

 

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A post shared by REIGNING QUEEN (@shopreigningqueen) on Jun 4, 2019 at 6:23pm PDT

 

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Reigning Queen’s entire catalogue will be available at the pop-up, featuring casual loungewear, athleisure, summer staples, and festival-inspired pieces, among others.

See also

• Park and Fifth launches affordable 'un-bridesmaid' dress collection
• Poshmark online fashion marketplace is beta launching in Canada
• Magical kicks: Vans is releasing a Harry Potter shoe collection

 

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A post shared by REIGNING QUEEN (@shopreigningqueen) on Jun 26, 2019 at 8:00pm PDT

The brand’s operations director, Brandon Leung, says they ensure that all items are kept at a modest price tag, and that they’re “striving to make every woman look and feel good, without breaking the bank.”

Online prices range from $28 for a crop top, to $42 for a set with a top and pants or skirt, and $45 for dresses.

 

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A post shared by REIGNING QUEEN (@shopreigningqueen) on May 17, 2019 at 4:48pm PDT

 

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A post shared by REIGNING QUEEN (@shopreigningqueen) on Jun 16, 2019 at 8:53pm PDT

Leung explains that Reigning Queen hopes to “change the Canadian fashion scene” by providing styles inspired by the sophisticated designs seen in fashion hubs, LA and Sydney.

 

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A post shared by REIGNING QUEEN (@shopreigningqueen) on Jun 17, 2019 at 1:19pm PDT

Check out the brand on Instagram to see more of their current collection.

 

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A post shared by REIGNING QUEEN (@shopreigningqueen) on Apr 20, 2019 at 1:34pm PDT

 

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A post shared by REIGNING QUEEN (@shopreigningqueen) on Apr 30, 2019 at 4:43pm PDT

 

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A post shared by REIGNING QUEEN (@shopreigningqueen) on Apr 24, 2019 at 5:24pm PDT

Reigning Queen Vancouver Pop-up

When: June 27 to 30

Time: 

• June 27: 11 am to 7:30 pm
• June 28: 11 am to 7:30 pm
• June 29: 11 am to 7:30 pm
• June 30: 11 am to 5 pm

Where: 879 East Hastings Street

Price: Free entry