Raptors forward Serge Ibaka launches first fashion collection with Canadian outerwear brand

Nov 19 2020, 8:07 am

Have you ever wanted to dress like a Toronto Raptor? Particularly, Serge Ibaka?

Well, now you can. Nobis, a popular premium Canadian outerwear brand, has launched its first capsule collection designed in collaboration with the Toronto Raptors power forward and NBA champion – and it’s officially out.

Ibaka, known for his #BigScarfEnergy, has teamed up with Nobis to create a genderless capsule collection that boasts nine limited-edition pieces, including a parka, anorak coat, bomber jacket, vests, hats and, of course, his signature; scarves.

Nobis x Serge Ibaka

Nobis x Serge Ibaka/Dan Lim for Nobis

The highly anticipated collection is available in-store and online starting on November 19.

“I’m thrilled to collaborate with Nobis on my first fashion collection. Nobis is very simple and chic, which made me really fall in love with the brand, making them the perfect partner,” said Ibaka. “Getting dressed to me is an art, and I wanted to express myself through this collection and share it with my fans.”

Nobis x Serge Ibaka

Nobis x Serge Ibaka/Dan Lim for Nobis

Prices range from $60 to $995, and each piece is safe to be laundered at home.

You’ll find some fun details on the accessories in the collection, with options like a reversible bucket hat that on one side, features an “S” logo on the front and an iridescent limited-edition collection label on the back, and a camouflage print with Serge’s signature “Mafuzzy” catchphrase on the rim of the reverse side.

Nobis x Serge Ibaka

Nobis x Serge Ibaka/Dan Lim for Nobis

“Our collaboration was a balancing act of style and performance,” said Michael Kerr, Senior Design Director at Nobis, who worked directly with Ibaka.

“During our design meetings together, we strove to find the right line between fashion and function with the goal being ‘functional beauty.’ Starting with the idea of leaning into the new direction of functionally adaptive layers, we came up with designs that also have a modern aesthetic, with a colour palette and several style elements inspired by Serge’s own wardrobe.”

Ibaka has been known for his fashion, style, and love of big scarves. Earlier this year, he donated his infamous oversized scarves to the City of Toronto for auction amid the COVID-19 pandemic.

Téana GrazianiTéana Graziani

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