Don’t sleep on Shark Tank this week. Two UBC students who perfected the nap with their human-sized dog beds are bringing their business to the sharks.
Plufl co-founders Noah Silverman and Yuki Kinoshita will be on Shark Tank this Friday, October 21, on ABC. You can watch the pair of international students from UBC pitch their unique napping product inspired by dogs.
Shark Tank approached the pair after going viral on TikTok to participate in their show. “I definitely think we surprised them in the best way possible,” the co-founders told Daily Hive.
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The start-up spoke to Daily Hive in April about their product and the huge success they found, getting a massive response to their human-sized dog bed from a TikTok with more than 9 million views and a successful Kickstarter campaign.
As busy students, they found napping was the best way to stay refreshed amidst a busy schedule. Inspired by a customized dog bed built for a Great Dane, they built their own prototype fit for humans that creates the optimal napping conditions.
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Now, they’re running their own company and getting mentions on The Tonight Show, Good Morning America, and a spot on Shark Tank.
Will the Sharks bite? We’ll have to watch to find out! You can watch on Hulu and follow Plufl on social media for more.
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