Vancouver dating site PlentyOfFish acquired by Match Group for $575 million

Dec 19 2017, 4:14 pm

Popular online dating service PlentyOfFish has been acquired by U.S.-based Match Group for US$575 million.

PlentyOfFish was founded in 2003 by Markus Frind, who launched the company from his Vancouver apartment. He ran the site on his own for five years before opening an office and hiring employees. Today, the site has over 100 million users.


“We are thrilled to be joining forces with Match,” Frind said in a statement. “My team and I have grown PlentyOfFish into one of the leaders in our category, and I am confident that Match will help accelerate our growth even further.”

The Match Group, the world’s leader in dating products, are redefining the way people meet, date and start relationships. Their nearly 50 brands, including, Tinder, OkCupid, Meetic and OurTime, are available in over 200 countries around the world, translated into nearly 40 languages.

“For over a decade I have followed the consistent growth of PlentyOfFish, first within North America, then globally, and most recently across platforms, as one of the most popular mobile dating products in the world,” Sam Yagan, CEO of The Match Group, said in a statement. “I look forward to working closely with Markus and extending the company’s impressive growth trajectory.


The deal is subject to approval from the Canadian Minister of Industry and xpected to close early in the fourth quarter.