Clothing designer and entrepreneur Dave Briker is officially launching PLATFORM retail on Thursday with an open house to celebrate his unique take on the boutique experience.
Image: Platform
The new store will act as both a base for the owner’s personal lines as well as several international brands. Some Product Apparel line was established in 2003 and quickly became a popular cult brand. Specializing in exclusive designs, graphic tees and printed leggings, the label is sold in select stores worldwide and has been championed by a diverse group of fashionista, including Miley Cyrus.
In 2012, Briker launched a tailored menswear line, Le Monde Gris, which showed at Vancouver Fashion Week S/S 2015.
Image: Platform
The product mix for PLATFORM brings together a wide selection of brands, in-store exclusive, home furnishing and collaborations hand-picked for the space. Some Product and Le Monde Gris, will sit alongside a selection of international brands including Coco & Breezy sunglasses, Cast and Combed (LA), Assembly (NYC), Skim Milk and more. In addition, the store is partnering with MyCommunitee to provide a service for custom small batch t-shirts orders, leggings, pillows and more.
Briker had the following to say about the launch:
“The internet has shifted the retail landscape dramatically over the last few years. So much shopping happens online now, I wanted to create a place that was a reaction to that, a space that creates a genuine experience the minute you walk through the door. I’m really excited to unveil this project. Working in the industry for the past 15 years has taken me to a lot of international fashion destinations and I’ve experienced a lot of great boutique retail. It has been an ambition of mine for a long time to develop a space like this in Vancouver. I think it’s time.”
Taking cues from influential boutiques of the past, like BIBA and Vivienne Westwood’s World’s End, the store aims to transport shoppers as they enter the space. The design is collaboration between Dave and his brother, architect Dan Briker, who sought to create a visually rich environment blending a sleek sci-fi look with a dark and modern feel. The store is adorned with bespoke fixtures such as stackable topographic tables, reminiscent of Korova Milk Bar in Clockwork Orange, and custom-built crystal shaped mirrored change rooms. Surfaces are both frenetic and calm, as bold graphics on the the walls and ceilings are strikingly contrasted with rare and dark original prints by Japanese artist Toshio Saeki.
Image: Platform
PLATFORM Vancouver
Address: 430 Homer Street, Vancouver
Hours: Monday to Saturday, noon to 6 p.m.
Phone: 604-720-1944
For more information, visit shopplatform.ca.
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