Pepsi Ultimate Taste Challenge hits Vancouver

Dec 19 2017, 6:01 am

Most Canadians will have a memory of taking part in the Pepsi Taste Challenge, an iconic campaign that launched almost 40 years ago, challenging Canadians to let their taste buds decide. Since it was unveiled, more than nine million blind taste tests have been executed across the country and this summer Pepsi is bringing it back, bigger and better than ever.  When the Pepsi team arrives in Vancouver this week, Vancouverites will get their first glimpse of the Pepsi Ultimate Taste Challenge, featuring cutting-edge technology that includes a transformer-like big–rig that opens into an interactive sampling and social media experience.

The Ultimate Taste Challenge uses Samsung SUR40 Table with Microsoft PixelSense™ technology, a touch screen platform that identifies objects — sort of like a table-sized touch screen tablet. This marks the first time SUR40 has been used in a campaign of this type in Canada and will likely be the first time many Vancouverites will get the opportunity to experience it.

The SUR40 Table allows up to six consumers to experience the Pepsi Ultimate Taste Challenge simultaneously and to conduct the challenge with their choice of three of the company’s biggest brands – Pepsi, Diet Pepsi and Pepsi MAX.


The good folks at Pepsi have given us a Samsung Galaxy 10.1 4G Tablet and Samsung DV300F Smart Camera to giveaway to one lucky VcB reader. Here’s how to enter:

1. Retweet the following:

  • Win a Samsung Galaxy 10.1 Tablet & DV3ooF Smart Camera via  @PepsiCanada & @VancityBuzz RT to Enter! #PepsiUTC

2. Leave a comment on this post and tell us your favourite thing about Vancouver summers.

3. Like us on Facebook

Contest ends August 10, 2012. One winner will be drawn at random.


If you want to check out this year’s challenge, catch them on July 28 and August 1 and 4 at the 2012 Celebration of Lights.  The Pepsi team will also be stopping at various events around Vancouver — please follow @PepsiCanada for the latest.

For more info about the Pepsi Ultimate Taste Challenge, visit Pepsi Canada on Facebook or follow the hashtag #PepsiUTC on Twitter.