This past year alone we’ve seen plenty of company parody videos, which begs the question, “Are parodies the new marketing tool?”
Parodies have been wildly popular ever since teenagers discovered they could turn on their webcams and sing to their favourite song.
It was only a matter of time until companies realized the huge marketing potential. By copying a song, brands are able to connect to their audience using humour, while providing an easily shareable link that boosts exposure.
Fancy La-Z-Boy
Combine the Canucks, hilarious local YouTube personalities and Iggy Azalea’s “Fancy” and you get a winning video by La-Z-Boy Furniture Galleries of Metro Vancouver. This video is two and a half minutes of fun that makes you wish you could jump on a few La-Z-Boys yourself.
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All About That Bass Bookstore
The Book Man, a Chilliwack and Abbotsford bookstore, made this charming video that went viral as soon as they uploaded it to YouTube. Who can resist comparing Meghan Trainor’s “All About That Bass” to “All About That Books”? We’ve certainly succumbed — no kindle.
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Suits Law Firm
Everyone secretly wants to be Harvey Specter – including this Abbotsford and Chilliwack law firm. Two lawyers from Baker Newby took on the Suits’ intro sequence to show that even Valley attorneys have that greenback boogie.
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Fancy BCTF Protest
Do you remember how frustrated teachers were during last year’s strike? This group of teachers took it a step further and rapped about their problems to Iggy Azalea’s “Fancy.” A deal was reached just a few hours after the video went live. Coincidence? We think not.
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Shake It Off Movember
A parody that features Taylor Swift’s popular “Shake It Off” and promotes Movember is sure to be a hit. This Maple Ridge couple made the funny video as a family day activity that would help raise money for their Movember team. They were also able to promote their wedding photography business, while supporting a great cause.
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