In a groundbreaking move, Oprah Winfrey and Weight Watchers International Inc. have banded together to “inspire people around the world to lead healthier and more fulfilling lives”.
In a press release on Monday, the assisted weight-loss company said Winfrey joined its Board of Directors and purchased a 10% stake of shares. She also will receive options to acquire an additional 5% of the fully diluted shares.
Winfrey’s own positive experience with the international weight-loss program, motivated the former talk-show host and media mogul to make such as investment.
“Weight Watchers has given me the tools to begin to make the lasting shift that I and so many of us who are struggling with weight have longed for,” said Winfrey. “I believe in the program so much I decided to invest in the company and partner in its evolution.”
Winfrey’s own Twitter account alludes to her new venture:
— Oprah Winfrey (@Oprah) October 19, 2015
In addition to her role as part owner and board member, Winfrey will also serve as an adviser, where she will “candidly share her experiences and perspective along the way.”
This new partnership comes at a time when Weight Watchers’ is shifting its focus away from just weight-loss, and is instead expanding its emphasis to include overall wellbeing and happiness.
“We are expanding our purpose from focusing on weight loss alone to more broadly helping people lead a healthier, happier life,” said Jim Chambers, President and CEO, Weight Watchers International, Inc. “Through our conversations, it became clear that there is tremendous alignment between Oprah’s intention and our mission. We believe that her remarkable ability to connect and inspire people to realize their full potential is uniquely complementary to our powerful community, extraordinary coaches and proven approach.”