How families across Canada are supporting paediatric health through a new initiative backed by a Canadian brand

If you’re a new or expecting parent, you surely love your little one more than anything. That love is what unites parents of all backgrounds and walks of life, and it’s what’s driving the Niuriss mission.

Here to Care

Niuriss

Niuriss is a made-in-Canada infant and toddler formula brand that’s been dedicated to giving back to the community since its inception. Its Here to Care campaign does just that by supporting SickKids Foundation, with $2 from every can purchased being donated to the organization until February 2026.

SickKids Foundation is a globally recognized leader in children’s health, with a mission to invest in health and scientific advances that improve the lives of children and their families in Canada and around the world.

In fact, SickKids was named the world’s best children’s hospital, making the campaign especially meaningful for Canadian families.

Inside Niuriss

Niuriss

Along with supporting Canadian families, Niuriss is all about product transparency. It’s why the company held a behind-the-scenes factory tour in Kingston in November, where families could see firsthand how Canadian milk is transformed into finished formula products under strict quality and safety standards approved by Health Canada. Talk about building trust!

Furthermore, Niuriss goes the extra mile by printing a QR code on the bottom of each can, where parents can access batch-specific product information.

Only the best ingredients

Niuriss

While breast milk remains the gold standard for infant nutrition, it’s not always an option. Niuriss aims to provide a high-quality option for families transitioning to mixed feeding or bottle feeding.

Both the toddler and infant formulas are nutrient-rich and made with locally sourced Canadian cow’s milk. They also contain OPO lipids, which are specially designed formula fats that closely resemble the fat structure of breast milk.

Studies show that such lipids increase fatty acid absorption, soften stools, and promote a healthy gut microbiome. And as we all know, a happy tummy means a happier baby.

Families who join The Nest loyalty program can enjoy up to a 15 per cent discount, a flexible delivery schedule, and the chance to win a $1,000 RESP. As a parent, you’ve got enough on your plate – let Niuriss take care of the formula.

When you purchase from Niuriss, you’re giving your child high-quality, made-in-Canada formula while giving back to the community through meaningful organizations like SickKids Foundation.

Visit the Niuriss website to learn more.