Twenty-seven per cent of Lower Mainland residents surveyed say they will attend this year’s Honda Celebration of Light festival. This number does not include tourists or those who attend multiple shows. The festival will be held in Vancouver’s English Bay July 27th, 31st and August 3rd.
The survey indicates 90 per cent awareness of the festival with 80 per cent of respondents having a favourable impression of the popular Vancouver event. Sixty-three per cent of respondents said they had attended the event at least once in the last five years. Almost 40 per cent were aware that that bleacher tickets were available for purchase, a surprise given this is only the third year reserved seating has been available.
“This shows a strong interest in the festival, which has become an iconic Vancouver tradition and one of the most popular fireworks displays in North America,” says Brian Owen, CEO of NRG Research Group. “With the high level of awareness and support indicated by the survey, this year’s event could well attract record crowds.”
Thirty-five percent of respondents said they will take public transit (21 per cent of Vancouver residents and 42 per cent of those living elsewhere in the Lower Mainland) and 18 per cent will walk (48 per cent of Vancouver respondents and 3 per cent from elsewhere in the Lower Mainland).
An average of only two per cent of those surveyed indicated they would bike to the event. Surprisingly, one third of the respondents say they plan to drive (20 per cent of Vancouver respondents and 39 per cent of those living elsewhere in the Lower Mainland.)
The telephone survey by NRG Research Group and Peak Communicators consisted of 400 respondents and has a confidence interval of +/- 4.9 per cent 19 times out of 20. It is weighted to be represented by age, gender and whether from Vancouver or elsewhere in the Lower Mainland. It was conducted on July 22nd and 23rd.